Since 1954, we have been producing the world’s best and smallest food processor in Switzerland. bamix® is the inventor of the hand blender and we are proud to accompany our customers in the kitchen for a lifetime. No similar product manages to combine so many applications in a single, space-saving, easy-to-use and easy-to-clean kitchen appliance.
Discover our world of culinary specialities and pleasure! We hope you enjoy using your bamix® for many years to come!
Erich Eigenmann | CEO
The Swiss engineer Roger Perrinjaquet invents an entirely new type of kitchen appliance. On 6th March 1950, he applies for a patent for an "appareil ménager portatif" [hand-held kitchen appliance]. The application describes the world's first stick (or wand) mixer. He calls the new appliance "bamix", an abbreviation of the French "battre et mixer" (beat and mix).
ESGE takes over the patents
Mr. Perrinjaquet sells the patent rights to ESGE who produce the first wand mixers towards the end of this year.
Welcome Bodart BV
Bodart BV takes over the representation for the Benelux.
Bodart BV specializes in selling kitchen appliances at consumer fairs (they organize 60 of these fairs in the Netherlands). At a small fair in Valkenburg/NL they do trial sales. Not only do they sell very well, but they also find that the most effective way to convince potential customers of the usefulness of this small but expensive appliance is to do a "live demonstration"!
Glarus & Mettlen
ESGE – Export in Glarus and ESGE AG in Mettlen are founded.
NIPPON ESGE KK
The trading company NIPPON ESGE K.K. is founded in Japan.
Walter Bodart buys the plant in Switzerland and all rights for bamix® and Zauberstab; thus, ESGE in Mettlen becomes the only production plant for bamix. The first step Mr. Bodart takes is to reduce bureaucracy machinery according to his business philosophy: quality above quantity – and – concentration on one product only. These basics are still in use today.
1600 bamix® a day
The daily production reaches 1,600 bamix® units.
The bamix® Processor is launched. This attachment allows the grinding not only of dry but also of wet ingredients.
bamix® in the gastronomy sector
After very long practical tests in hotel kitchens, we launch the "bamix® PRO" – a model for professionals which becomes more successful than we had expected.
Mr. Eigenmann starts his activities as the new Mr. bamix®. The corporate policy, centring around the word "quality" and concentration on one product finds a continuation.
The new accessory SliceSy® is launched with which the bamix® can also slice and grate, and thus becoming the all-in-one-kitchen appliance - certainly a milestone in the history of bamix®.
It goes further forward
bamix® enters the Russian and Chinese markets. The PRO-2 is sold worldwide.
Extension of the warehouse and creation of more capacity.
The bamix® Classic model type is launched to extend the bamix® product range.
3rd production line
Commissioning of the 3rd assembly line. From now on, 2,000 bamix® per day may be produced.
60 years bamix®
bamix® celebrates its 60 year jubilee with many activities which get a lot of press coverage.
New building in Mettlen
The newly built headquarters for administration and logistics of the Swiss distribution company are inaugurated. Therein the new bamix®-shop offers customers all products of the bamix® range.
The bamix® Academy is founded in Mettlen - a cooking school and training stage for bamix® customers.
3 new product lines
bamix® BBQ line, to attract men to use the bamix® for everything to do with BBQ. Great recipe booklet with rubs, marinades, vinaigrettes, meatball recipes, dips, etc. Very masculine style images, pure meat and passion for BBQ.
bamix® toGo, the universal genius for preparing smoothies, protein shakes, coffee kick drinks, cold or hot soups. With a thermo jug and fancy recipe booklet.
bamix® Baking, the “all-in-one kitchen appliance”. The Superbox with a fantastic cooking booklet with sweet and savoury dough recipes for all occasions.
Jamie Oliver and bamix® make cooking from scratch easier than ever.
Combining world-class expertise and a passion for proper food, bamix® of Switzerland and chef Jamie Oliver have joined forces to produce an exclusive immersion stick blender.
Jamie says: “I'm thrilled to be working with bamix®. This brilliant gadget is always out in our kitchen at home, and I use it for so many things – salsas, dressings, fragrant curry pastes and punchy pestos. It’s a fantastic tool for rattling out fresh, flavour-packed food with minimum fuss - bamix® is in a different league!”
THE bamix® PROMISE
In April, bamix® introduces the outstanding LIFETIME GUARANTEE for the bamix® motor - for bamix® is a 100% Swiss product of outstanding quality.
- bamix® is original & unique.
- bamix® is the only brand that offers quality and durability for more than 25 years of use.
- bamix® implements the idea of sustainability from the very start.
These facts are the basis for allowing bamix® to be the only brand that can offer the promise of a LIFETIME GUARANTEE on the motor.*
*Production date after 01/2020